Fall 2014
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Fall 2014

Final Word Fall 2014

For most of us, courtside seats are the closest we’ll ever get to life in the NBA. But for Erica Rau, vice president of marketing for the Sacramento Kings, it’s just the tip of the iceberg. Ms. Rau talked to us about how analytics have changed professional basketball for good, what the Kings hope to accomplish with their NBA 3.0 plan, and why the best parts of the job have nothing to do with what happens on the court. When it comes to fan appreciation and custom experiences, Ms. Rau and her team deliver a slam dunk.

Banking on Customers

Gone are the days when clients were beholden to a certain bank for all of their financial needs. Today, the highly competitive world of retail banking is defined by customer experience, technology, and convenience. As executive vice president of consumer banking and private wealth management at SunTrust Bank, Brad Dinsmore focuses his team of 15,000+ employees nationwide on the concept of an improved end-to-end experience instead of just customer satisfaction. Through the use of big data, customer feedback, and strategic insights, Mr. Dinsmore has helped lead SunTrust to develop offerings, training, and new services that help its customers bank how, when, and where they want. Mr. Dinsmore spoke with Jabian Consulting about what it’s like being compared to Nordstrom, how focusing on the core customer experience opens doors to new revenue streams, and why you’ll never find him hiding from his weaknesses.

Jabian Conversations Fall 2014

The beer industry has recently experienced a glut of new products from apple and lime flavored beers to beers with unique cans and packaging. But one man believes the best part about a beer should be the beer itself. And when that man is Billy Busch, whose family founded that other little brewery in St. Louis nearly 165 years ago, you should probably believe it, too. Mr. Busch shared with us how you don’t need fancy flavors or crazy cans to make an exceptional beer, what analytics can tell you about your customers, and why sometimes just making friends is the best way to run the business.

Engagement and Change: Taking the Pulse of Your Stakeholders

How do you increase the likelihood your stakeholders will adopt a change? Find the true drivers behind their motivation to change and their motivation to resist, and you are well on your way. Leaders of change programs often struggle to thoroughly diagnose the positive and negative drivers motivating stakeholders during times of change. Measuring the reaction to a change, either positive or negative, is complex. Unexpected resistance can slow or stop the adoption of a change. Failing to leverage engagement drivers that could motivate change and generate enthusiasm for it can cause unnecessary frustration and cost.

by Fred Jewell and Tracy Reznik

Everything I Need to Know About Business Integrations, I Learned in Kindergarten

Business integrations are inherently complex. Multiple work streams come together to merge two or more organizations, with the goal of realizing the value proposed by the deal. Project teams are often full of individuals with tremendous experience, advanced degrees, and a plethora of technical knowledge. With all of the planning, diligence, and expertise, it’s surprising to learn that many integrations still fail to realize their expected value — nearly half of those done for scale and more than two-thirds done for scope.

BY Matt Earnest and Scott Levy

Applying a Customer-Centric Approach to Process Improvement

Companies today are continually raising the bar to create amazing customer experiences. This trend affects process-improvement professionals directly, because improvement initiatives are often prioritized by financially driven decisions that don’t take into account the customer experience. But focusing only on the dollars and cents misses the additional improvement lift your business can gain by including a focus on the customer as well.

By Lauren Abraham Mahoney and Antonia Ciccolo

Software Vendor Selection: Uncovering the Obvious Requires Avoiding Common Pitfalls

So, you want to select a new piece of software for your organization. If you already have a tool in mind, have you considered the nuances of how the tool will tie into your organization’s processes? You can save substantial time and money in the long run by being methodical in your efforts to select software that is the right fit for your organization’s overall goals and supports your processes.

By Lydia Lichtenberger

Lessons from Baseball: Becoming a Stronger Business Leader

Anyone who has ever watched a college football game on TV has likely seen the NCAA commercial noting how few college athletes take their sport to a professional level. While the odds of becoming a professional athlete are extremely low, just being a fan can be rewarding: cheering yourself hoarse with 60,000 other people; experiencing the dramatic comeback of the underdog as the last seconds tick off the game clock; and ultimately celebrating a game — or a season — well-played.

By Anna Pinder

A Model for Mastery: Learning and Development in the Digital Age

Today’s combination of knowledge content and the learning mediums available to access that content offers tremendous flexibility to learning professionals and their constituents. At the same time, that flexibility can overwhelm professionals trying to build and manage learning and development programs. Organizations that are able to harness this flexibility and deploy it to their workforce, however, can increase learning and improve employee engagement.

By Fred Jewell, Victoria Inman, and Jennifer Nourollahi

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