John is a Director at Jabian with over 14 years of experience in performance measurement and evaluation; strategy development; business analysis; process development; and project, program, and portfolio management.
There’s a reason why most business strategies become nothing more than static presentations, often derived from common methods and templates, instead of living guidelines for driving business impact. Too many companies are simply focused on the wrong thing during strategic planning time. Most efforts tend to invest the majority of time planning ‘what’ will be done, instead of designing critical ‘understanding and action’. This article explores the impact of this common challenge and discusses options for improvement from standard, rote strategies to robust, evolving ones.