
Feature Article
Business Model Innovation: Mining for Innovation Gems Hidden in Plain Sight
When it’s time to innovate, do you think only about new products, designs, and features? There’s a sea change happening for the most successful companies that are eschewing focus on product innovation and instead redefining the very core of their business models. They’re realizing new high-growth markets, customers, and capabilities that were previously untapped. This article provides a roadmap for how companies stuck in mediocre or declining growth can harness the power of business model innovation to create new profit centers, open up new sales channels, and reinvent their businesses.