Nicole Rife

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Nicole is a senior manager at Jabian with industry and client-serving experience in digital transformation, customer experience, and marketing. Her experience spans various industries, including hospitality, retail, CPG, and manufacturing.

Articles Contributed To

How COVID-19 Accelerated Digital Transformation

COVID-19 changed many of our habits and routines almost overnight, especially those related to digital experiences.

The Innovation Sweet Spot

The innovation sweet spot sits at the center of desirability, feasibility, and viability, the three tenets of design thinking.

The Evolution of Personalization in Marketing

If your current and future customers respond only to personalized marketing, how will you rise to meet that demand?

Tools for Optimizing Customer-Facing Processes

Sometimes you need more than one map to get where you’re going. Use customer journey and process maps together to create the ultimate customer experience.