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Letter from the Founders

“Disruption can be avoided or harnessed when organizations are willing to take an honest look at themselves.”

Disruption can appear in many forms, from a disrupted sleep to a disrupted campaign. When we hear the word “disruption,” we most often associate the action with something negative—an unintended change to normalcy. But what if some disruption were intentional? Some companies have chosen to disrupt themselves or their business model and found great success. Many times, disruption can be avoided (negative) or harnessed (positive) when organizations are willing to look honestly at themselves and their market.

In our feature article, “It’s Officially Time to Self-Disrupt,” authors Dan Sterling, Kevin Clickner, and Andrew Thompson look at the wave of technology disrupters gaining traction today and outline a plan for companies to prepare by self-disrupting their business models. From artificial intelligence to edge computing and augmented reality, what can seem like far-off science stands to make unprepared companies obsolete.

Our feature interview draws on the importance of looking at data to stay ahead of the disruption curve and applying it to an omnichannel approach. Dani Cushion, chief marketing officer at Cardlytics, Inc., explains how her company helps advertisers capitalize on purchase data to create better experiences for their customers. In “The Final Word,” we speak with Roamy Valera, CEO of PayByPhone, to hear how he went from a parking attendant to leading one of the fastest growing mobile payment companies in the world. His approach to melding mobility and parking is highly innovative and has applications across the mobility spectrum.

Whether we’re discussing mobility, omnichannel customer experience, growth strategies, or innovation, we’re right at home creating new and impactful solutions for our clients. As the business world continues to challenge the status quo, we hope the ideas and insights in this issue help you think about how you can stay ahead of the disruption curve.

We hope you enjoy this edition of The Jabian Journal, and we welcome your feedback.

Thanks,
Chris, Brian, and Nigel—The Jabian Founding Partners

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