Spring 2021
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Letter from the Founders

“Difficult times are a gift of perspective.”

Last year was a very difficult one for so many. We are far from out of the woods, but there are many encouraging signs and optimism about the future. Difficult times give us the opportunity to reflect and prioritize. They allow us, even force us, to review how we are organized, what our goals are, whether we’re on the best path, and what really matters. In a way, difficult times are a gift of perspective. In this edition of The Jabian Journal, many of our articles are reflective of those lessons learned and guides for how to prioritize what matters most.

In Health and Wellness as a Boardroom Strategy, the authors identify in five easy steps how to implement a corporate health and wellness program. As last year showed us, taking care of mental and physical health during difficult times is a necessity for long-term success. Designing a Human-Centered Experience in a Complex System discusses how enabling your ecosystem of people is the first and most important step in achieving your organization’s strategic goals.

Our feature section, focuses on one of the core aspects of any business — the product. The three articles in the section are separated into Product Desirability, Product Feasibility, and Product Viability. The authors explore how to avoid common pitfalls throughout the product life cycle. If 2020 has shown us anything, it’s that companies must be constantly alert and able to evolve their products to meet customers’ changing needs.

For The Final Word interview, we decided to share a bit of personal reflection as we celebrate Jabian’s 15-year anniversary. We have learned so much and been blessed to work with the brightest colleagues and most enjoyable clients. We hope our reflection gives you a bit of insight into what makes Jabian such a special place. Finally, in Community Spotlight, we highlight one of the nonprofit organizations we’ve been fortunate to work with in Dallas — Girls, Inc. of Tarrant County — and discuss the importance of strategic planning for nonprofits with their CEO and board chair.

We hope you enjoy this issue of The Jabian Journal, and we welcome your feedback.


Chris, Brian, and Nigel—The Jabian Founding Partners

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