However, because of the breadth of the industry and the wide demographic it serves, the hospitality industry is affected by, and must respond to, almost every major global trend.

To help our clients and industry leaders prepare for the future, Jabian identified the top 12 major trends affecting four of the most prominent subsectors of the industry: Lodging; Food and Beverage; Air Travel; and Tours, Attractions, and Events. Jabian’s Hospitality Industry Insights provides a bird’s-eye view of how today’s market forces are driving significant change and adaptation within the industry — and how companies can make sure they remain positioned for success.