Rodrigo is the CEO of Xcustomer Group, author of the bestselling book and virtual course “Construyendo Xperienceas,” and TEDx speaker and advisor with 20 years of experience in customer and employee experience. As an international speaker, he shared the stage with Barack Obama, Carlos Vives, and Daniel Habif, among other personalities. He has advised and trained executives from 15 countries, including the prestigious brand Ritz-Carlton. He created the Xcustomer Group®️ CX Model, which is taught in four renowned universities in Latin America and co-created a customer and employee experience measurement software, Xcustomer360.
Everyone needs to work with a customer-centric approach, especially when introducing new digital strategies.