Lauren is the Director of eCommerce Marketing at Coca-Cola North America, where she leads digital commerce marketing from strategic planning to in-market execution. With over 15 years of consumer-centric experience, Lauren has worked in brand management across industries on newly launched brands at over $8B. Lauren holds an MBA from Vanderbilt and is also a proud UNC-Chapel Hill Tarheel, and she enjoys understanding how culture, organizational structure, and leadership drive better business results and stronger consumer connections.
What Can Brand Teach Product?
Lessons from Brand Managers to Product Leaders.